Brand

Fambot Brand Guidelines

Resources for presenting Fambot consistently — in the product, in the press, and everywhere our name shows up.

Naming

Fambot is one word, always lowercase in running text — never “FamBot,” never “Fam Bot.” It's the name of the company and the app alike (not “the Fambot app”).

Logo & mascot

The wordmark carries brand recognition; the icon carries it in compact spaces. Each has its own color hierarchy — they never combine on a white background.

Full logo — white

Preferred lockup. Icon + wordmark, white, on Fampurple or dark backgrounds.

Icon

Standalone icon, no wordmark. Use on light backgrounds when the primary white-on-purple option isn't suitable.

Wordmark — Fampurple

Text only, no icon. Never paired with the robot mark in purple — this is the on-white alternative to the white lockup.

Wordmark — white

Text only, no icon. For Fampurple or dark backgrounds when the icon isn't needed.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Fambot of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Fambot. Get in touch if you have any questions.

Colors

Fampurple is the only primary brand color — never substitute it or shift its hue.